Canada – France Think tank - Facing the realities of new media production [fr]
In partnership with the CFC Media Lab, the Cultural Services from the Consulate of France in Toronto and the French Embassy in Ottawa organize in Toronto, on June 6th, professional meetings on “Facing the realities of New Media production”.
This one-day participatory event will gather a selected group of French and Canadian participants to discuss about the challenges they are currently facing: new audience expectations and practices, evolving boundaries between genres and industry sectors, new metrics and analysis and new business models.
With this event, the Consulate of France in Toronto pursues its action in promoting exchange of best practices and fostering collaborations between France and Canada around new media production. Previous initiatives in the field included the series of talks s on “Transmedia and Storytelling », organized in 2012 in partnership with York university, when Bruno Masi and Lucile Chaufour were invited to talk about their innovative projects.
TheMedia Lab of the Canadian Film Centre is one of the major player in new media in Canada, providing a unique training, research and production think-tank environment for emerging new media content developers, practitioners and companies. An internationally acclaimed and award-winning facility, graduates of the CFC Media Lab emerge as leaders in the world of interactive media, produce innovative projects and start up 21st century companies.
After Toronto, all the French participants will head the Banff World Media Festival from June 9 to 12. As well as honouring excellence in international television, professionals from around the world participate in seminars, Master Classes, and pitching opportunities at this international media event. Described as "the Olympics of television”, the Festival provides a global platform for industry members to discuss and debate, and explore current issues, challenges and trends.
On the French side, the following will be participating: transmedia producers such as Margot Missika Upian production and Marc Lustigman Darjeeling production as well as Claire Leproust, in charge of the digital development at CAPA TV and Wale Oyekanmi, founder of Darewin, lthe first social TV agency in France.
On the Canadian side, major transmedia producers will participate: Fergus Heywood, interactive content producer at CBC, Veronia Heringer from SmokeBomb and Josette Normandeau, producer and founder at Zenith Films , as well as Marina Mann, digital strategy consultant, Nathon Gunn, founder of Lightninplatform, a multi-platform content agency and Laurent Maisonnave, founder of Seevibes a social TV agency.